THE SITUATION
Some businesses make genuinely good things and barely break even.
The product works. The demand is out there. But the two don't meet
— the positioning is wrong, the price reflects it, and the
marketing is an afterthought squeezed between everything else. The
founders are good at what they make and overloaded by everything
else.
They don't need more advice. They need someone to come in,
understand where the real problems are, and build what's missing —
then stay long enough to see it work.
That's what Solera does.
WHAT WE BUILD
Brand & positioning
Identity, international positioning, brand narrative, tone of
voice, visual direction.
Pricing architecture
International pricing, channel structure, positioning relative
to target markets.
Digital presence
Website, content strategy, social media strategy, platform
selection.
Earned media
Press strategy, editorial outreach, journalist relationships.
B2B channels
Distributors, retailers, stockists in international markets.
Automation & systems
Systematising repetitive commercial processes for
sustainability.
HOW WE WORK
We do the thinking and the building. Also, we
don't hand off a strategy deck and disappear.
We embed before we build. We understand a
client's situation at the level where the real problems live
before we touch anything.
We work with a handful of clients at a time.
That's a practical constraint of the model, not a sales line.
THE NAME
The solera is a Spanish aging system. What comes out is never a
single vintage — it is a blend of every year ever made.
The oldest stock is never fully removed — it lives in everything
that leaves the cellar. Over time the blend develops complexity,
but the standard stays consistent. You can't fake it and you can't
rush it.
THE TWO OF US
Marek Mackovic
STRATEGY & VISION
Strategy, positioning, brand narrative, international market
thinking, visual direction, photography, film, editorial.
Leads the thinking and the image.
Rento (Rinalds Mucenieks)
EXECUTION & SYSTEMS
Execution infrastructure, automation, agentic systems, vector
craft and graphics, digital build. Leads the making and the
systems that make it sustainable.
WHAT WE ARE NOT
We are not an agency. No account managers, no junior teams.
We don't write reports for someone else to implement.
We work in a specific situation with a specific kind of client.
If we don't believe in the business, we don't take it on.