POSITIONING
For businesses where the product is better than the revenue.
We find the gap between what a business is worth and what it
earns, then build what's needed to close it: brand, pricing,
digital, distribution, press. We work on retainer and revenue
share. If you don't grow, we don't get paid.
IDEAL CLIENT
A founder-led business making something worth more than it's
earning — unable to break through alone.
Founder-led or family-owned. Typically 5 to 50 people. Revenue
between €150,000 and €5,000,000. Central European base with
untapped international potential. Physical goods, craft, food and
beverage, design objects, specialist manufacturing — anything
exportable. The founders are excellent at what they make and
overloaded by everything else.
WHAT WE BUILD
Brand & positioning
Identity, international positioning, brand narrative, tone of
voice, visual direction.
Pricing architecture
International pricing, channel structure, positioning relative
to target markets.
Digital presence
Website, content strategy, social media strategy, platform
selection.
Earned media
Press strategy, editorial outreach, journalist relationships.
B2B channels
Distributors, retailers, stockists in international markets.
Automation & systems
Systematising repetitive commercial processes for
sustainability.
HOW WE WORK
OPERATING PRINCIPLE
We work on revenue share. If the client doesn't grow, we don't
get paid. That's the whole point.
We do the thinking and the building. Same two
people. We don't hand off a strategy deck and disappear.
We embed before we build. We understand a
client's situation at the level where the real problems live
before we touch anything.
We work with a handful of clients at a time.
That's a practical constraint of the model, not a sales line.
THE NAME
The solera is a Spanish aging system. What comes out is never a
single vintage — it is a blend of every year ever made.
The oldest stock is never fully removed — it lives in everything
that leaves the cellar. Over time the blend develops complexity,
but the standard stays consistent. You can't fake it and you can't
rush it.
THE TWO OF US
Marek Mackovic
STRATEGY & VISION
Strategy, positioning, brand narrative, international market
thinking, visual direction, photography, film, editorial.
Leads the thinking and the image.
Rento (Rinalds Mucenieks)
EXECUTION & SYSTEMS
Execution infrastructure, automation, agentic systems, vector
craft and graphics, digital build. Leads the making and the
systems that make it sustainable.
WHAT WE ARE NOT
We are not an agency. No account managers, no junior teams.
We don't write reports for someone else to implement.
We work in a specific situation with a specific kind of client,
and if we don't believe in the business, we don't take it on.
The revenue share model makes that a necessity, not a posture.
First partnership in progress. Case study coming later this year.
We work with a handful of clients at a time. If you think there's
a fit, get in touch.