SOLERA

01

The Partnership
What we do and how we work

POSITIONING

For businesses where the product is better than the revenue.

We find the gap between what a business is worth and what it earns, then build what's needed to close it: brand, pricing, digital, distribution, press. We work on retainer and revenue share. If you don't grow, we don't get paid.

IDEAL CLIENT

A founder-led business making something worth more than it's earning — unable to break through alone.

Founder-led or family-owned. Typically 5 to 50 people. Revenue between €150,000 and €5,000,000. Central European base with untapped international potential. Physical goods, craft, food and beverage, design objects, specialist manufacturing — anything exportable. The founders are excellent at what they make and overloaded by everything else.

WHAT WE BUILD

Brand & positioning

Identity, international positioning, brand narrative, tone of voice, visual direction.

Pricing architecture

International pricing, channel structure, positioning relative to target markets.

Digital presence

Website, content strategy, social media strategy, platform selection.

Earned media

Press strategy, editorial outreach, journalist relationships.

B2B channels

Distributors, retailers, stockists in international markets.

Automation & systems

Systematising repetitive commercial processes for sustainability.

HOW WE WORK

OPERATING PRINCIPLE

We work on revenue share. If the client doesn't grow, we don't get paid. That's the whole point.

We do the thinking and the building. Same two people. We don't hand off a strategy deck and disappear.

We embed before we build. We understand a client's situation at the level where the real problems live before we touch anything.

We work with a handful of clients at a time. That's a practical constraint of the model, not a sales line.